Using Google Ads, also known as pay-per-click, has great benefits for businesses. With every $1 spent on Google Ads, a business can get any between $1.50 and $2 in revenue. However, many companies in Brisbane and across Australia are still wary of pay-per-click (PPC) advertising.
Google Ads is a nifty way of placing, or displaying your digital ads in front of online users ready to make a purchase. It is, however, important to be familiar with the platform so that you avoid wasting valuable money. When relying on Google Ads management along with the expertise of a PPC agency in Brisbane can help you boost your return on investment (ROI) instead of throwing it down the digital drain!
So, how can Google Ads management benefit your ROI? Here are some quick changes that can help you make see improvements in your PPC advertising.
Our Top Benefits Of Google Ads Management
Benefit #1: Prompt Results
What do people usually do when they’re looking for answers, products, and other solutions to problems they’re experiencing? They turn to a search engine like Google! With over 50% of websites visits happening on search engines, this is the best place to leverage your offerings!
Because online users turn to search engines daily, you have a chance of advertising your products and services using Google Ads – by doing so, your ads are bound to yield results and help you generate instant leads.
Unlike traditional advertising, with Google Ads, you can create and publish your ads today – helping you generate quick results.
Benefit #2: Accurate Targeting
Traditional advertising, like using billboards, flyers, or print ads, have no guarantee who’ll see them. With Google Ads management, on the other hand, you have more control over who in Brisbane gets to see your ads.
Among the top benefits of Google Ads management is the ability to target the ideal customers you want. But, you need to know your customers so that you can appeal to their needs. Once you’ve done this, you can now display your ads to those users most likely to make a purchase. At the end of the day, not only will you be spending on valuable customers, but you’ll also be improving your ROI!
How Can I Target Customers Using Google Ads?
- Gender
- Location
- Income
- Age
- Shopping behaviour
- Marital status
- Interests
- Websites customers visit
Benefit #3: Local Or International?
If you’re not using Google Ads in Brisbane, you’re lagging behind – almost 45% of small businesses are already on Google ads campaigns, meaning they are already taking up local business.
With Google Ads management, you can attract local or global customers; or both! You get to decide who gets reached as well as which ads customers get to see. With a reputable PPC management agency, they can design a strategy to boost your brand reach. They’ll use geo-targeting to appeal to your desired locality. This will help you improve your brand awareness and drive traffic to your store – leading to an improved ROI!
Quick Hacks For Improvement
Check out these tips on how Google Ads management can boost your ROI!
Plug Into Mobile!
It’s simple. More and more customers are shopping from their phones – therefore, Google Ads have a place in tapping into the desires of mobile users. Make sure that you maximize mobile conversion by making your site mobile-friendly to avoid difficulties using your website on smaller screens.
Focus On Voice Search
Voice assistants like Siri are fast making searches online the new go-to. By altering search keywords and queries to appeal to online searches, you can use PPC and search engine optimization (SEO) strategies in voice search results. That way, you’ll be making life easier for your customers and your ROI!
Remarket, Remarketing!
Give your customers a second chance. Remarketing is a way of getting back to your website visitors and remarketing your offerings. It is also one of the best ways to improve your ROI, because instead of losing sales, you have an opportunity to encourage buyers to purchase your products once more.
With these benefits and tips, it’s still important to remember that you need a professional to help you in order to get the best results.
At Smart Finch Marketing, we offer Google Ads management services in Brisbane. We can help businesses tap into valuable markets and appeal to their customers in the most effective and efficient way. If you need help with PPC management in Brisbane, call us today!