For every business, the goal is to solve problems for customers and make a profit. The more needs you meet, the higher your chances for growth and expansion. You must have values and processes that differentiate you from the crowd.
Leading brands now pay more attention to their core business processes as they do innovation. Rather than pumping money into branding and marketing, organizations now focus on products, services, and customer experience. Research shows that customers will spend more on a brand when perceived as meaningful, referring to the brand’s product value, personal value, and societal impact.
One way to improve your product, service delivery, and customer experience is by leveraging technology. Technology has helped businesses improve productivity, make better-informed decisions, and increase their earnings.
More than ever before, during the pandemic, companies had to reinvent themselves through technology to stay afloat. Of the blessings of technology, speed and data-driven decisions are the biggest propellers of business growth.
Has your business plateaued for a while? Or you’re looking to inject life into your strategies and processes? Here are four essential technologies you can implement to help grow your business.
1. Customer Relationship Management (CRM)
For any business looking to improve customer experience and retention, a CRM system should be a top priority for you. You can store, track, and manage clients’ information through a CRM system, and it helps you collate your client’s interactions in a central place to improve customer experience and satisfaction. So, even if you run multiple branches, different employees can attend to customers without hassle.
A CRM system takes in hundreds of data points to help businesses make more informed decisions. Decision-makers can access critical customer information for a marketing campaign or send a personalized message. Essential information like how long a customer has been with your business, purchase records, and user behavior. You can create reports, charts, and tables to help visualize data in the best possible way.
Ease of Integration
One benefit of using a CRM platform is its easy integration feature. Integrating your CRM and VoIP service makes perfect sense for real-time calling data and loop analytics. You may ask, what is a VoIP phone? In simple terms, a VoIP phone is a telephone that uses the internet to transmit calls.
A VoIP CRM integration helps you effectively manage prospects and customers from phone closing. When a new customer reaches out to you via a phone call, your CRM automatically saves the details.
This way, you can keep your CRM up-to-date and have a unified system that improves productivity. Check out these types of VoIP phones to know which suits your business needs the most.
2. Social Media Monitoring and Publishing
In today’s digital age, having an online presence is crucial to the success of your business. Statistics show that there are about 3.6 billion social media users.
Social media gives small businesses leverage to grow brand awareness with exciting stories. It offers brands a unique opportunity to observe trends and connect with customers by putting out content.
Social media can help attract more customers, generate website traffic, and generate leads for businesses. By getting influencers to talk about your brand, you make it top of mind and build credibility.
Social Communication
But beyond putting out content and raising awareness, social media is a valuable tool to communicate with your customers. You can get customer feedback and inquiries online. Responding to feedback and inquiries improves customer loyalty and brand trust, and it affords your business a splendid avenue for reputation management, crisis communication, and customer engagement.
Social media also serves as a market research tool helping you fine-tune your product, and it also enables you to expand to international markets at reduced marketing costs.
3. Web-Based Payments
Any business looking to grow must leverage online payment platforms. Customers can make purchases online with the push of a button. Leveraging web-based payments makes sending and receiving funds easy, faster, and more efficient. This ability also shows off your brand as one that is tech-savvy.
Having many flexible online payment options is also an avenue to grow your customer base. Some customers will prefer to use specific payment options. Diversifying your payment options allows you to accommodate those customers and grow your business simultaneously. It also shows your investment in improving customer experience and trust.
4. Leveraging Emails
Growing businesses need to understand the appropriate communication channels to use per time. Sometimes, some information is best transmitted through social media platforms. Others, phone calls or emails. Emails are still one of the most prominent and most used communication outlets.
When used correctly, email marketing can accelerate growth. Businesses can use email marketing to build a loyal customer base. You can use emails to create personalized content and collect surveys and feedback. If used correctly, you can increase your website traffic and sales.
Planning and Research Makes All The Difference
Having a strategy will make you make the most of available technologies. Understanding your business challenges and objectives will inform your usage of these technologies. Also, your customers’ needs and desires will inform your implementation of these and more tools identified for your business growth.